Currently, I manage the production of Shopify's books and guides, designed to help entrepreneurs start and run their own businesses. Previously I was a member of the senior management team of a profitable, fast-growing tech startup, leading the company's global marketing efforts. My communications career stemmed from my ability to craft a persuasive message. Over time, tech tools like text messages and Twitter influenced the way I connect and communicate. The combination of formal education and modern strategy has allowed me to excel as the innovative communications professional I am today.